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BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. …
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What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns…
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What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while…
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What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing solutions acquired by TransUnion, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
TransUnion TruAudience Competitors
TransUnion TruAudience Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
Adobe Dynamic Tag Management (discontinued), Ensighten Manage, and Google Tag Manager are common alternatives for TransUnion TruAudience.
The most common users of TransUnion TruAudience are from Mid-sized Companies (51-1,000 employees).
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(13)
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.
One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.
BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.
For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.
Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.
Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.
Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.
Attribute Ratings
Reviews
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January 23, 2021
Signal From a Campaign user Perspective
Score 7 out of 10
Vetted Review
Verified User
Signal is used as a means of ensuring security and record-keeping among the political campaign and it's staff. This is done in order to meet the legal requirements of record-keeping that come with a public campaign for president, especially one directly associated with candidates, rather than organized through a non-profit or third party vendor. This service encrypted and stored our conversations, along with allowing individuals to react to each others messages, have smoother group conversations, and manage multi-media
- Security, the encryption is a great feature
- Multimedia loads quickly and reliably
- Reactions are a good way of marking messages seen, and giving basic feeback
- UI was a little clunky, with the initial homepage not particularly appealing
- Muting notifications on large chats can only be done for set, not custom, intervals
- Notifications would frequently show up more than once, a rather annoying habit
- Wonderful for ensuring we meet our logistical and record-keeping requirements
- Negative at being the best at quality-of-life options, like specific muting
- Great at allowing a casual work environment in having chats for memes, pets, etc.
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment
April 29, 2016
It's NOT Google Tag Manager, but it gets the job done.
Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the tool: 1) Development and 2) Analytics/Data Strategy. Using Signal has allowed us to build a consistent analytics tracking structure that the analytics/data strategy team can manage when new content/modules are added to the client's website. There is a front load of work required for the developers to implement a data layer push on every action/page load, but this has saved us plenty of hours in the long-term in creating new tags. Sometimes there are cases when there is a new deployment of the site and tags break (either because an event is no longer being triggered or values being passed to certain variables are incorrect). We're able to make changes on the fly by going into specific tags and overwriting values as a temporary fix. Our client has several vendors that run paid advertising which require tracking implementation, but this becomes a simple task since we can create new tags specific to these ads and have them piggy back onto our primary tags. We usually set up the tracking codes on the first round for other vendors, but once that's completed we have them manage their tags by creating a new user account.
- Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
- Creating the firing conditions for a tag.
- Adding users to different groups with limited or full admin permissions.
- If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
- We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
- Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
- Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
58.75%
5.9
N/A
N/A
72%
7.2
N/A
N/A
70%
7.0
- Positive: Increased employee efficiency
- Positive: Minimize internal discussions on tagging additional content
- Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through Javascript logic coded by different suers for some of our tags.
BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, several other departments within the company, and several 3rd party vendors rely on quality data collection from this system. BrightTag enables us to quickly and efficiently create and manage data collection on our eCommerce platforms. In addition to supporting our in-house data collection (SiteCatalyst), we manage all of the tracking pixels required for Digital Marketing Campaigns through BrightTag and have even found it useful for creating ad-hoc Personalized content and, occasionally, have used it to alter the website to fix issues that the typical DEV life cycle would take too long to correct.
- Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
- Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
- Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
- Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
- Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
- Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
- Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
- Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
- Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
- Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
- Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.
We are so pleased with BrightTag that we have not evaluated any other vendors recently.
1
- Implemented in-house
February 04, 2014
BrightTag Review
Score 9 out of 10
Vetted Review
Verified User
BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. BrightTag simplifies our tagging structure and allows us to place less tags on a given page while still gathering the necessary data.
- BrightTag's UI is very user friendly.
- Creating, editing and setting up tags is pretty easy.
- Tag performance (fires and unique users) information is easy to attain in the UI.
- The UI is pretty slow.
- Users do not have the ability to go back to a previous page without losing whatever information was previously input.
- The search feature could be improved.
- BrightTag has increased employee efficiency.
- BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
- Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
BrightTag is the only tag management system that I have used.